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Is it possible to quantify branding?
A conversation that comes up a lot while we’re talking to clients is how can we quantify value for money? And it’s a great question, no doubt branding is the number one differentiator for a business in the market, especially if your product or service is not unique. But if you have have even one […]
Just about the best thing we’ve ever made
Just bumping up a listing here. https://www.campaignasia.com/agencyportfolio/Company/6560,advertising-agency,thread-design.aspx#.Xv1HWygzZnI
Beast of the East, a Branding project in Shanghai
It’s been a while since I’ve posted here, but this one is worth a look. Who doesn’t love craft beer branding.
10 years of Thread
I can hardly believe it, it’s been a decade since I started an agency! And now almost 12 years in China. How did that ever happen?
First Article in STATUS magazine by city weekend.
Was recently asked to write and article for a local publication as to how Thread approaches wechat marketing. Full text will in web format on Thread’s website.
Disney Princess Party in Pu Tuo Shan!
It’s been a while since I took the team on holiday, this year we decided to take a bus five hours from shanghai down to pu tuo shan, dress up as princess’s and play board games. obviously!
Mercedes Me Launch in Beijing
Probably the biggest project over at Thread, I’m massively proud of the team for this one. A few pictures below of a real milestone in our evolution.
Thread still going from strength to strength
I’ve not posted here for a while, Shanghai is so full of distractions. Social media all but negates the use of private blogs, however I have no intention of turning off mydot. I bought this domain in 1999. OLD SKOOL. I’ve been in China for 11 years now, everything here as changed, my street, my […]
Having fun with Fat Wow signage
Fat Cow is a burger bar we designed in 2014, this is one of the last things i design 100% myself. Bless my ever tolerant production manager, Lisa, for my sense of humor. If you want to try their burgers, you can find them here.
The eternal traveller syndrome
For those of you who are travelling, feeling the urge to travel, or are questioning where home really is… take 14 minutes to let someone beautifully explain it (in spanish).
A letter to my clients at Thread, predictions for the Year of the Horse.
I wasn’t excited about the Year of the Snake, but the Year of the Horse – my Chinese zodiac – fills me with anticipation! Allow me, if you will, to make some predictions for the year ahead.
I predict a tumultuous year, a stampede of exciting developments and a few troubles in the paddock too. With rising wages and slowing manufacturing, graduates and factory workers alike will be struggling to find jobs, possibly more than ever in the last decade. Expect angry people making business owners nervous…
New logo for health
After some fascinating conversations with Ms Amy Lauren Smith we had a glass of wine and created a new logo for her up coming world tour. Then a quick website. http://thehealthteacher.com Don’t forget to follow her twitter.
Screen print book cover
Spent the day in a screen printing workshop today. (always nice) Producing some artwork for upcoming book by the talented Mr Watkins.