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Is it possible to quantify branding?
A conversation that comes up a lot while we’re talking to clients is how can we quantify value for money? And it’s a great question, no doubt branding is the number one differentiator for a business in the market, especially if your product or service is not unique. But if you have have even one […]
Just about the best thing we’ve ever made
Just bumping up a listing here. https://www.campaignasia.com/agencyportfolio/Company/6560,advertising-agency,thread-design.aspx#.Xv1HWygzZnI
Beast of the East, a Branding project in Shanghai
It’s been a while since I’ve posted here, but this one is worth a look. Who doesn’t love craft beer branding.
10 years of Thread
I can hardly believe it, it’s been a decade since I started an agency! And now almost 12 years in China. How did that ever happen?
First Article in STATUS magazine by city weekend.
Was recently asked to write and article for a local publication as to how Thread approaches wechat marketing. Full text will in web format on Thread’s website.
Disney Princess Party in Pu Tuo Shan!
It’s been a while since I took the team on holiday, this year we decided to take a bus five hours from shanghai down to pu tuo shan, dress up as princess’s and play board games. obviously!
Mercedes Me Launch in Beijing
Probably the biggest project over at Thread, I’m massively proud of the team for this one. A few pictures below of a real milestone in our evolution.
Thread still going from strength to strength
I’ve not posted here for a while, Shanghai is so full of distractions. Social media all but negates the use of private blogs, however I have no intention of turning off mydot. I bought this domain in 1999. OLD SKOOL. I’ve been in China for 11 years now, everything here as changed, my street, my […]
Having fun with Fat Wow signage
Fat Cow is a burger bar we designed in 2014, this is one of the last things i design 100% myself. Bless my ever tolerant production manager, Lisa, for my sense of humor. If you want to try their burgers, you can find them here.
A letter to my clients at Thread, predictions for the Year of the Horse.
I wasn’t excited about the Year of the Snake, but the Year of the Horse – my Chinese zodiac – fills me with anticipation! Allow me, if you will, to make some predictions for the year ahead.
I predict a tumultuous year, a stampede of exciting developments and a few troubles in the paddock too. With rising wages and slowing manufacturing, graduates and factory workers alike will be struggling to find jobs, possibly more than ever in the last decade. Expect angry people making business owners nervous…
Screen print book cover
Spent the day in a screen printing workshop today. (always nice) Producing some artwork for upcoming book by the talented Mr Watkins.
2 sides of my personality
As an Ex Gemini I’ve always wondered if the concept of split personalities is something we’re born with or if we just make up to suit our mood swings. (my mood swings) Playing around with my phone today I realised that my less than symmetrical mug appears to have quite literally two different personalities. An […]
Thread gets a new website!
To be honest i’m pretty excited about this. Mostly because it’s taken me about 9 months to make. Thanks to the guys at creative hunt shanghai for their support in listing us for free!